master class quick fire revision

Name 3 conglomerate companies

.Disney

.Amazon 

.Alphabet inc

Name 3 independent companies

.A24 

.Wicks

.Sumo digital

Synergy?

Synergy is the most effective way at marketing as it is using your other sectors to do different things such as marketing or distribution which would maximise the success of the product. An example would be Disney as they create the media in Walt Disney animation, they would market it through the Disney channel and distribute it across their platform which is Disney plus, Basically using horizontal integration. 

What is the dif in these below?

Vertical integration benefits companies by allowing them to control process, reduce costs and improve efficiencies by controlling suppliers, distributors or retail locations. 

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.

What is a joint venture?

A joint venture is when two companies market their products together for monetary gain. An example would be 21st century fox forming a joint venture with Apollo

Above the line methods?

This would include posters, trailers for film and games and bus wraps

Below the line methods?

Would be direct mailing, door to door and competitions directed via social media.

6 aspects of mise-en-scene

.flah back (memory or something that happened in the past/ fast forward is a skip to the future)

.graphic match (shapeshifter e.g 2001 a space Odessy the bone turns into a space ship)

.dissolve transition (connotes passage of time)

.wipe (stylistic wipe for passage of time e.g Star Wars)

.fade

.split screen

Genre theory 3:

John Mittell (1999) industry uses genre commercially "Products are exploited by producers to ensure they become financially successful"

Genre theory 2:

Rick Altman (1999) generic pleasures

genre theory 1:

Steve Niele (1980) Repetition and difference  

Active audience

Fandom theory 

Cultivation theory 

Hypodermic syringe theory 

the moral panic theory 

desensitisation