Sample question revision

Q1.) 

the term ABC1 refers to the social grade classification by pamco and ABC1 is the most desirable social grade to appeal to as they have disposable income 

Q1b.)

Publication 1/ Radio times/ They would advertise antiques, furniture 

This is because Radio time has a target audience demographic that is over 44 and who are in the social grade ABC1. They also have a female dominated readership, this means that Radio times would need to advertise products that appeal to older rich women.

Publication 2/ take a break/ cheap women's clothing, makeup (George, primary)

the readership is dominated by women who are in the lower social grade this means they would be more inclined to buy clothes and makeup that are cheaper and more affordable for them as they may not be as wealthy.

Q2a.)

Barb stands for 

broadcasters audience research board

Q2b.)

Barb counts the amount of viewers for particular programmes

Q2c)

BBC is a not for profit company as they are as public service broadcaster 

meaning they are not commercial 

the most popular show for people to watch would have adverts on BBC radio 2, 4.

Q4a.)

Public service ownership refers to broadcasting that is intended for public benefit rather then commercial interest. An example of this would be the BBC which is funded via the tv licence fee that the public pay for. The BBC state that the content shown on their programmes is meant to inform educate and entertain the public 

Q5a.)

Disney

Q5b.)

Disney uses cross promotion by using Disney plus to advertise their new movies 

Q6.)

theory, product, explain (2 theories for genre and representation)

genre theories....Steve niel

                           Rick altman

                           

Representation theories....Laura Moulvy 

                                          Manuel Alvarado 

Q7.)

X factor is a water cooler show. 

fast editing and loud colours, music and chronograph that are it engaging to the target audience

use a show or movie and explain the product techniques it uses to appeal to its audience

Q8a.)

Products can be advertised via apps on phones. An example of this was the death countdown app that was made to advertise the horror movie countdown 

trailers on yt can be used to advertise a film as it would be shared and liked which would widen the audience of the product. An example of this is the second suicide squad which after uploading the first trailer was shared and talked about over multiple yt channels. 

Q9.)

asa regulates adverts on tv (find a case study of a banned advert)

pegi regulates games (find a case about games "hot coffee mod on San Andreas")