test mark break down (how to answer the question)

 Original score 35/60 Merit 

Q1

info about the target audience of a product. 

Q1b

(point and then interpretation)

e.g majority of DE readers are not young, (1) Because the content is not very celebrity oriented. (1)

Q1b2

look at the data, go right back and realise what the question is asking you to do

Q1c

reader ship is how many people read magazines etc...

circulation is the number sold or put out if its free. 

Q2

identification and explanation

Q2b

point, explanation 

eg sun has an older demographic (1) meaning it will be accessed through print rather than online. (1)

Q3

radio two and four have a large listener ship as it has a older target demographic, then use data.

or use niece audience and use the data to support it. 

Q4

state the company and that its conglomerate, then explain how it uses vertical integration to make a profit at the state of consumption, then use an example that fox do.

Q4b

point, example, explanation

how did they make there film successful (specialists, directors etc)

Q7

(below the line advertising/ personal advertising)

Above the line advertising methods (billboards, trailers, tv ads)

Below the line advertising methods (celebrity endorsement e.g Travis Scott and Sony Playstation, radio ads, bus posters and everything that is advertised to a certain group of people.)

Q8

two research organisations is easy it is all just memory:

PamCo 

BARB