LO6 encoding and decoding

 Stewart Hall

Audiences have a different readings on a product based on their upbringing, culture and political standpoint. 

Preffered reading- accept what is told 

Negotiated reading- when the ideology of products messages is agreed within general however picked apart by the audience  

opposition reading- where the message has been communicated scatted and the audience hate the ideology

Active audience theory 

The preferred meaning for the FHM magazine could be that this women is a model and that most men will like her body. Idiological belief of what the body of a women should look like/ limited clothes, looking at the camera/ women being pushed to believe that is the ideal partner 

the negotiated meaning for the magazine could be that this model is beautiful but shows unreal body expectations towards younger generations of men and women

the opposite reading would be that they hate the the idea of this model due to its body expectations it puts on women as many young women could take this in the wrong way. do not objectify women./ outdated views on women 

The Sun 

Preferred meaning for this would be that the muslim religion is dangerous and that they are "converting" British people as if it was indrocnanatifon. Links to terrorism and  it is trying to scare the general popultion/ demonisation of ethnic minorities as the sun is owed by a right wing conglomerate company.

The negotiated meaning for this magazine is that many muslim people may take offence towards this while many non muslims may become afraid of them, creating fear. only a small group of people do this 

the opposition from the magazine would be not to judge a book by its cover ass many news companies use hyperbole such as the sun, to paint muslims in a bad light. The muslim community could be offended by it. Newspapers use emotive words such as "muslim"and "hyperbole"

preferred meaning is that Persil and taking a conglomerate responsibility to sell more products by presenting the idea that children should be going outdoors more, this is enhanced by the slogan free the kids while also comparing them to prison inmates, making it seem as if being indoors is bad. 

Twitter is a way people can interact with producers as shown by the sonic movie 

Many youtubers create videos that critique products and many of these reach producers and such.

If a producer has their email located within their profile then you would be able to email them about your opinations
and about your work as there is a chance they will reply