quick cramming

Older people and people in higher social grade watch more intelligent shows such as educational content and snooker 

younger audience and audiences that are in lower social grades watch more drama content and reality content for escapism.

female watch television in the day time as traditionally they work at home also they watch dramas as women are more steryotypically emotional and dramatic

men watch sports and night show as they traditionally like sport content 

vertical integration is when a company uses its subsidiaries in order to controls its own suppliers and distributers this reduces costs increase budget for other products

joint ventures, merch, subscription and premium content can be used to budget independent content 

eg sumo digital ad Warner for hitman 2 

and vivziepop who used merch to fund the creation of hazbin hotel