horizontal and vertical integrations

Conglomerate

Disney- 

.Owns Marvel Studio which is able to make big blockbuster movies 

.Owns Disney+ which is a source of media consumption 

.Walt Disney media distribution is one of their distribution networks 

Microsoft-

own Mojang which is a game production company

Xbox is a source of consumption

XBOX Entertainment distributes games

Synergy is when you chose the most effective way of marketing using your subsidiaries to maximize the success of a brand or a product  

Horizontal integrations = synergy 

cross promotion/ releasing two products at the same time eg. toys and film in Disney 

A commercial company works to make profit.